How Maxxton facilitated growth across borders for Landal

About Landal

Landal is the new brand resulting from the merger of Roompot and Landal GreenParks. It is a leader in wide ranging holidays and accommodations in Europe. As a professional and innovative host, Landal offers every guest unforgettable holiday experiences in more than 30,000 highly varied accommodations at more than 300 beautiful holiday locations in thirteen countries.

With a great diversity of destinations, accommodation types and holiday options, Landal offers something special to suit every preference and budget, from beach houses to designer villas, and from glamping to beautiful lodges and luxury chalets. This gives the annual 5.5 million guests an unprecedented number of holiday options, and in all seasons.

The challanges

Managing such an expansive network brought a complex set of IT challenges. Landal’s previous software system, with its limited multi-language and multi-currency capabilities, struggled to support rapid expansion, especially after growing the portfolio with several UK parks.

An outdated user interface hampered usability, delaying the onboarding of new employees and reducing time-to-market.

According to Landal: “After expanding the franchise network in the UK, we needed a new multi-language and multi-currency solution and both requirements were available in Maxxton software.”

Solution

Landal gradually adopted Maxxton’s platform, which provided comprehensive management features for bookings, check-ins, inventory, and reservations. Maxxton’s centralised approach enabled Landal to efficiently manage bookings across all parks while maintaining up-to-date, comprehensive data.

Wiertz describes the benefit of this centralised data: “We use Maxxton because it enables us to keep the data in one place. Also, it allows us to control, manage, and continue growing. With Maxxton, I know there are always possibilities.”

The platform’s reservation and content management modules simplified configuration and updates, ensuring continuity and accuracy. Maxxton supported Landal in reworking workflows and refining business processes, enhancing overall efficiency. Maxxton also provided Landal’s team with continuous support, training, and best practices to help them fully leverage the platform’s capabilities.

For Landal, growth is essential to meet rising demand, expand operations, and serve a growing number of guests. Maxxton is purpose-built to support this scale—not only with its cloud-based architecture and focus on operational efficiency but also by enabling configurable business rules that can be applied and inherited seamlessly across both existing and newly acquired locations, accommodation types, and units.

“At Landal we are always looking for ways to automate our processes. One of the advantages of working with Maxxton software is the quick and easy configuration of newly acquired parks. Furthermore, the API connectivity has been significant in obtaining price and availability used by third parties for connecting the website and third-party interfaces.”

Results
    • API connectivity: Seamlessly integrates with multiple third-party systems, allowing real-time
      data sharing and enhancing Landal’s online booking channels.

 

    • Centralised data management: With all data stored in one location, Landal benefits from
      up-to-date, accurate information.

 

    • Content management: Efficiently configures and updates the accommodation inventory,
      allowing Landal to better serve its growing customer base.

 

    • Configuration for scalability: Accelerates the integration of new parks, reducing time and costs
      for newly acquired properties.

 

  • Multi-Currency and Multi-Language: Allows Landal to cater to diverse markets and guests from
    various countries, supporting their European expansion.

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    Author
    Stefan Schoenmaker | 12 June 2024
    Stefan has been involved at Maxxton since 2014. As Marketing Director he takes care of the general external Maxxton communication, marketing strategy and marketing activities.
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