Whether serviced apartment, aparthotel or private apartment rental – is thriving, providing unprecedented competition to, and alternatives to, hotel accommodation. As businesses become increasingly international, a rise in volume of global business travel and increased global mobility has driven the growth of extended stay, but not exclusively so. Growth has also been stimulated by technology. From the impact of Airbnb and HomeAway on the awareness and bookability of hotel alternatives to the rise in leisure business for many operators, thanks to advances in distribution and OTA’s.
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