1. Selecting Reservations for shuffling
In this case, someone wants to book Type CA4B from the date of May 7th to June 6th. Two separate bookings have been detected and designated to be moved to another unit if possible to create availability.
When we compare the hotel industry to the holiday park industry, it is clear that customers of the holiday park industry are keen on selecting the accommodation unit in which they will stay. This is because the location on a holiday park is making a difference and the customers usually stay relatively long. Also, for operational reasons, customers need to know where to find their unit without having to go to the reception desk. Therefore, we automatically assign accommodation units to reservations (in many cases upon the preference of the customer). Doing this we take multiple factors into account and try to minimise the gaps on the planning chart. These gaps are unfavourable because they are often not large enough to accommodate a new booking, especially in periods with high occupancy, resulting in missed sales. To make this process hyper-efficient, Maxxton has developed a real-time Reallocation Engine.
The Reallocation Engine detects the gaps, increases the number of bookings by reallocating accommodation units in existing bookings and by making these units available for new bookings. Furthermore, the Reallocation Engine keeps track of all possibilities for shuffling existing bookings to another unit to create extra availability. This is implemented by creating ‘shadow’ data. That means that all available options are saved. As soon as a guest is looking for a specific accommodation type – without current availability – the Reallocation Engine checks in real-time all saved options for reshuffling existing bookings and selects the most favourable option. The significant benefit is that speed performance stays up to the mark. In the example below, in the book flow, there is no availability for a specific accommodation unit for a specific date range. In no time the Reallocation Engine can select one of the ‘shadow’ options.
Also, the availability and (preferred) freedom of choice is achieved with the Reallocation Engine. In short, the process consists of three steps:
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