When we compare the hotel industry to the holiday park industry, it is clear that customers of the holiday park industry are keen on selecting the accommodation unit in which they will stay. This is because the location on a holiday park is making a difference and the customers usually stay relatively long. Also, for operational reasons, customers need to know where to find their unit without having to go to the reception desk. Therefore, we automatically assign accommodation units to reservations (in many cases upon the preference of the customer). Doing this we take multiple factors into account and try to minimise the gaps on the planning chart. These gaps are unfavourable because they are often not large enough to accommodate a new booking, especially in periods with high occupancy, resulting in missed sales. To make this process hyper-efficient, Maxxton has developed a real-time Reallocation Engine.